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The Demand for Prostitution

Melissa Farley*


In prostitution, demand creates supply.  Because men want women who are constantly sexually available, prostitution is assumed to be inevitable, and therefore normal.  Trafficking, the transnational movement of women for the purpose of prostitution, supplies the demand for quantity and variety of women and girls in prostitution.

Who are the “johns,” those people who buy women and girls in prostitution?  What do we know about them?  Johns are average citizens rather than sadistic psychopaths. They are from all walks of life – doctors, judges, famous actors and CEOs, as well as construction workers, social workers, and travelling salesmen.  Rich and poor, young and old, the men who buy the women and girls in prostitution are from every race/ethnicity in the world. Most are married. Women in prostitution report that about half of their customers demand sexual acts without a condom. One woman reported that as she was about to perform fellatio on a man in his Volvo, she heard a cry from behind her, turned around, and saw a year-old baby, strapped into a car seat.

 Johns demand sexual acts where they have 100% control over what happens. They may, for example, want oral sex that their girlfriends refuse to perform, or they may want to be spanked and they are embarrassed to ask their wives to spank them, or they just want to get off with no emotional obligation. As one man put it, “it’s like going to have your car done.”  Sometimes men in heterosexual marriages go to gay prostitutes – and don’t use condoms because planning to use condoms would impede their denial that they are bisexual or gay.

Johns’ capacity for denial is legendary.  Against common sense, johns insist that prostitutes truly enjoy the non-relational, repetitive, rape-like sex of prostitution. One man told an interviewer that he visited a prostitute regularly in a Nevada brothel “in order to give her pleasure.”   A predatory genius with a website posted articles about the medical benefits to women of breast massage, then claimed that his purchase of women in prostitution was promoting their health.

Johns are secretive, and it’s not easy to interview or research them. It is almost impossible to estimate how many men in the world have bought women for sex. Even where prostitution is legal, much of johns’ behaviors are hidden from public view. We can’t be sure how many men have used prostitutes. But it’s a lot, especially when you include bachelor parties (sometimes described as gang rape parties by prostitutes) and strip clubs (where women are prostituted in lap dancing). Estimates of the numbers of men who have ever purchased women in prostitution range from 16% - 80%. A conservative guess at the percentage of US johns is probably around 50% of all men.  This includes purchase of trafficked women. Johns don’t ask for a “trafficked woman” in a massage parlor. We do know, however, that they often demand “something different,” which keeps up the demand for so-called “exotic” women.

Sexologists like Kinsey and Masters & Johnson worked from the 1940s through the 1970s, and articulated a prostitution-like sexuality for men and women that was enthusiastically promoted by Hefner and Hollywood. Most people learn about prostitution from movies such as Pretty Woman. While the women and girls may be pretty, the johns are not. According to one woman, “Prostitution wasn’t the fantasy full of well-adjusted, merely lonely men, attractive and charismatic, that we had all imagined. They were aggressive, needy, filthy and unwashed. They scammed us constantly….”

Our awareness about the harmful consequences of prostitution lags many years behind awareness of the harms of incest, rape, and domestic violence. We do know that violence against women is strongly associated with culturally supported attitudes that encourage men to feel entitled to sexual access to women, to feel superior to women, or to feel that they have license as sexual aggressors. Accepting prostitution as normal or inevitable male behavior justifies violence against women. It critical to understand the nature and origin of men’s attitudes and behaviors in prostitution: The relationship between men and women in prostitution is paradigmatic for the relationship between the sexes everywhere.  This conference in Chicago, October 16-17, 2003, brings together activists, survivors of prostitution, lawyers, and researchers to challenge men’s demand for prostitution. 

 

*  Melissa Farley PhD is at Prostitution Research & Education, San Francisco.
Email: mfarley@prostitutionresearch.com
Website: www.prostitutionresearch.com
Phone 415-922-4555

 

 

   

 

                          

 

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